E-Commerce 2016: Business, Technology, Society (12th Edition)

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Product Description

For undergraduate and graduate courses in business.

Understanding The Vast And Expanding Field of E-Commerce

Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios.

 

In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for your future in business.

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Additional information

Weight 0.158 lbs
Dimensions 0.913 x 0.657 x 0.111 in
Binding

Hardcover

EAN

9780133938951

Edition

12

ISBN

0133938956

IsEligibleForTradeIn

1

Manufacturer

Pearson

MPN

9780133938951

NumberOfItems

1

NumberOfPages

912

PartNumber

9780133938951

PublicationDate

2016-01-16

Publisher

Pearson

Studio

Pearson

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