Marketing

$239.48

38 in stock

SKU: 0077861035 Category:

Product Description

Feature:

  • This refurbished product is tested and certified to work properly. The product will have minor blemishes and/or light scratches. The refurbishing process includes functionality testing, basic cleaning, inspection, and repackaging. The product ships with all relevant accessories, and may arrive in a generic box.
NOTE: THIS IS A STANDALONE BOOK.

Marketing, 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below.
High Engagement Style
Easy-to-read, conversational, high-involvement, interactive writing style that engages students through active learning techniques.
Rigorous Pedagogical Framework
Pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, Applying Marketing Knowledge exercises, Building Your Marketing Plan guidelines, video and written cases, and other helpful supplements.
Traditional and Contemporary Coverage and Examples
Comprehensive and integrated coverage of traditional and contemporary marketing concepts supported by current and interesting examples.

The access code (standalone) is 0077635736.
The package (book and access code card) is 125928252X.

 Ramon Humber Womens Jersey

Additional information

Weight 0.375 lbs
Dimensions 1.1 x 0.9 x 0.13 in
Binding

Hardcover

Brand

Unknown

EAN

9780077861032

Edition

12

ISBN

0077861035

IsEligibleForTradeIn

1

Manufacturer

McGraw-Hill Education

NumberOfItems

1

NumberOfPages

784

PublicationDate

2014-01-15

Publisher

McGraw-Hill Education

Studio

McGraw-Hill Education

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